Released on = March 17, 2007, 1:57 am

Press Release Author = Buddhika Perera/Ekwa

Industry = Small Business

Press Release Summary = Blogs are the newest internet craze. There are over 500,000
active weblogs available on the internet. Blog or web log is a web-based writing
space or online journal. Like a journal, a blog grows over time with the
accumulation of writing material or content.

Press Release Body = One of the reasons why blogs have increased in popularity is
because of the ease of maintenance. The writer can write the content, personalize
the 'look and feel' of the blog and carry out constant updates with minimum hassle
and knowledge of web-based applications.

Blogs are interactive as it allows comments and these can be moderated by the blog
owner. Many e-commerce sites now consider the option of operating a blog on their
sites which enables them to tap into the buying power of a blogging community.

ekwa.com is one such site which provides weblogs as a feature to actively viral
market businesses. ekwa.com enables businesses to create their own profile and
communicate and maintain on-going relations with their audiences through interactive
features which include blogs.

The interactivity of the blog keep the users hooked and also maximizes information
dissemination and feedback potential. Blogs definitely are the way to go for any
business seeking domineering web-presence.

Web Site = http://www.ekwa.com

Contact Details = 54 horizon street,
Brampton, Ontario, l6p2j2,
Canada
Ph: 1-416-222-2400
Fax:1-416-222-2400
buddhika@ekwa.com